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Art For All Canada
presents
AFAC 2010 Conference for Artists and Art Show
a not-for-profit event for artists by artists
Conference: March 6-7th, 2010, 10am-4pm;
Art Show: March 6-13th
Metro Hall, 55 John Street, Toronto

AFAC 2010 Art Show: March 6-13th, 2010 - display your art FREE! It will be seen by over 3,500 persons in downtown Toronto.

To participate in the Art Show FREE:
Be one of the first 150 artists to register for the conference (see below) and you can display your art FREE in the Art Show. Bring one of your paintings, framed sculptures or photographs (up to 20"wide x 24"high in size framed) - ready to hang - and identified with: title of work; price; artist's name and contact information attached, on first day of conference. It will be hung for you and displayed for one week FREE in the main floor Rotunda Art Show in Metro Hall, Toronto.

Artists must sign a liability waiver. Security staff will oversee the art show during the week and buyers will contact you directly.
PAY NO COMMISSIONS: Art For All Canada (AFAC) does NOT charge artists any commissions on sale of their work. 

AFAC 2010 Conference, March 6-7th, 2010, 3rd Floor, Metro Hall, Toronto - the only conference of its kind!
This conference is packed with can't-afford-to-miss educational presentations and workshops by successful professional artists as well as demonstrations of the latest products from the leading art materials suppliers. Attendees will learn how to become more successful artists, discover new techniques to sharpen their skills, gain more media attention and benefit from better marketing opportunities to show and sell their work through:

 - Unparalleled range of topics relating to painters, photographers and sculptors to be discussed;
 - Fantastic lineup of knowledgeable expert speakers addressing the needs of all artists;
 - Exciting hands-on demos in acrylics, watercolour, oils, pastels, wax and encaustics!
 - Tons of personal and professional learning opportunities from highly experienced artists;
 - Loads of free samples to take away and prizes to win; and,
 - Delicious Networking Lunch each day.

Don't miss this once-a-year opportunity to network with your peers over a complimentary buffet lunch each day.
Full 2-day Conference fee is only $250. Artists are strongly recommended to attend both days so as to be able to see as many different presentations and demos as possible. There is an option to attend for only one day at a cost of only $150.

Conference is seating is limited to only 50 persons per session.

Avoid disappointment, Register now at www.ArtForAllCanada.org/registration.htm to attend.

AFAC 2010 Conference Agenda "At A Glance" (details below)
(subject to change without notice).

The conference will have presentations, demonstrations and workshops in Rooms 304, 303 and 302 in Metro Hall, King Street, Toronto. You may attend as many sessions as you wish. Note: seating is limited to 50 persons per session.

Day 1: Saturday March 6th, 2010
8:30 Registration Opens in Rotunda to receive art for the Art Show
8:30 - 9:45 Artists Deliver Paintings for Art Show in the Rotunda 
9:45 - 9:55 R308 Opening Remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.
10:00-11:15 R304 Understanding the properties of pigments in watercolour by Doug Purdon
11:15-12:30 R304 Jazzing the modern medium: understanding acrylics by Rheni Tauchid, Tri-Art
10:00-11:15 R303 Abstract techniques demo using oil paint with cold wax by Barbara Chappelle
11:15-12:30 R303 Painting demo with water-based oil and palette knife by Valerie Kent
10:00-11:15 R302 So you want to be a professional artist - What's next? by Cathy Groulx
11:15-12:30 R302 How to get exposed as a visual artist by Ashley McKenzie-Barnes

12:30 -1:30 Room 308 Buffet Lunch and Sponsor Exhibits

1:30-2:00 R304 The ABC's of canvas stretchers by Donato Cianci, Upper Canada Stretchers
2:00-3:00 R304 Encaustic painting demo by Kathryn Bevier, Enkaustikos Wax Supplies, Rochester, N.Y.
3:00-4:00 R304 Photoimpressionism - Channeling Monet With a Camera Robert Fisher
1:30-3:00 R303 Crystalline and brayer paper demonstration by Valerie Kent
3:00-4:00 R303 How to prepare an effective Artists Statement by Valerie Kent
1:30-2:00 R302 Art Education: the great loss in our schools by Edwin Longueville
2:00-3:00 R302 Art History: The Conspiracy of Silence by Suzanne Tevlin
3:00-4:00 R302 Anatomy of a painting from concept to completion by Ed Yaghdjian


Day 2: Sunday March 7th, 2010
8:30  R308 Registration Opens
9:45 R308 Opening Remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.
10:00-11:15 R304 Encaustic Painting demo by Kathryn Bevier, Enkaustikos Wax Supplies, Rochester, N.Y.
11:15-12:30 R304 Pastel Portrait Drawing and Pet Drawing by Soudabeh Majidi
10:00-11:15 R303 SPEAK UP! How to Talk About Your Art So People Listen by Heather Stubbs
11:15-12:30 R303 So You Want to be a Professional Artist - What's Next? by Cathy Groulx
10:00-11:15 R302 Market yourself effectively as an artist using the Internet by Joanna Turlej
11:15-12:30 R302 Marketing Your Art without Selling Your Soul by Helen Walter

12:30-1:30 Room 308 Buffet Lunch and Sponsor Exhibits

1:30-3:00 R304 Introduction to new Artist's Acrylic by Doug Purdon
3:00-3:30 R304 The ABC's of canvas stretchers by Donato Cianci, Upper Canada Stretchers
3:00-4:00 R304 Creating magic from photographs by TBA
1:30-3:00 R303 Creative thinking for artists. Thinking outside the box by Liv Babra
3:00-4:00 R303 Obtaining Grants for Visual Artists, by Janice Lambrakos
1:30-2:30 R302 Painting, Drawing with Japanese Paper by Nancy Jacobi
2:30-4:00 R302 "Drawing from Experience - A Life in Cartoons" by Bruce Outridge

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AFAC 2010 Conference Agenda
(subject to change without notice)

The conference will have presentations, demonstrations and workshops in Rooms 304, 303 and 302 in Metro Hall, King Street, Toronto. You may attend as many sessions as you wish. Note: seating is limited to 50 persons per session.

Day 1: Saturday March 6th, 2010

8:30-9:45 Artists Deliver Paintings to Art Show in Rotunda; Conference Registration in Room 308

9:45am Opening Remarks in R308 by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.

10:00-11:15 in R304 Understanding the properties of pigments in watercolour by Doug Purdon
Learn how to use various new pigments now available in watercolour to achieve brilliant effects in your paintings. Produce exciting new colours by mixing them with each other or combine them with traditional pigments to produce special effects. You will also learn how to use watercolour mediums to alter the working properties of your paint.

Doug a professional painter and is Educational and Technical Advisor for Winsor & Newton. He lectures on painting materials and techniques at colleges and universities. He teaches at University of Toronto's School of Continuing Studies and Loyalist College. His work is exhibited in galleries in Canada, US and Britain.

11:15-12:30 in R304 Jazzing the modern medium; understanding acrylics Rheni Tauchid, Tri-Art
This presentation is a broad scope presentation on understanding acrylic paints and mediums, and an exploration of improvisational application methods and techniques. Acrylics are a revolutionary medium, an evolving material. Understanding how they work and how acrylic mediums can be used to manipulated and dictate the behaviour and appearance of the acrylic surface will enhance every painters creative process. The emphasis of this presentation will be on high viscosity and Liquid acrylic colours as well as a large array of acrylic mediums and additives.

The author of "The New Acrylics" and it's sequel, "New Acrylics Essential Sourcebook" (Watson-Guptill 2009), Rheni Tauchid has an extensive working knowledge of acrylic paints from the point of view of a painter, manufacturer and researcher. Materials consultant and Acrylic Education program director for Tri-Art Manufacturing, her passion is to paint, and to impart knowledge on the Acrylic materials.

10:00-11:00 in R303 Abstract techniques demo using oil paint with cold wax Barbara Chappelle
Barbara has returned to oil paint and pure abstract work, experimenting with oil and cold wax as a medium on substrates of cradled wood or canvas. Barbara, a painter and ceramic sculptor, describes herself as "just an emerging artist who has found a new direction for her work". Come and see if that's true.

11:00-12:30 in R303 Painting demo with water-based oil and palette knife Valerie Kent
This demonstration shows the versatility of watersoluable oil and focuses on a thick and juicy layer application for impasto. Valerie Kent is an experienced artist and teacher. She studied at the Ecole des Beaux Arts in Montreal, Concordia University, the University of Iowa, York University, Ryerson, Saint Francis Xavier University, University of Toronto and OSIE. B.F.A, B.Ed. M.F.A. Valerie facilitates workshops and courses in Canada and Europe.

10:00-11:15 in R302 So you want to be a Professional Artist - What's next? Cathy Groulx
Cathy discusses all of the important issues that need to be addressed once you decide to become "a professional" including: your art background, future needs, classes, instructors, setting goals, documenting your work, importance of networking, product quality, location and safety of your workplace; and, building a resume.

Cathy is a member of numerous art organizations, including The Ontario Society of Artists. She has won numerous awards, curated and exhibited Internationally. During her career as a professional artist over 20 years Cathy has had 23 solo exhibitions, over 175 group shows, her art is in numerous co-orporate and private collections in nine countries. Cathy teaches, lectures and judges art and photography competitions.

11:15-12:30 in R302 How to get yourself exposed as an artist Ashley McKenzie-Barnes
This presentation is focused on showing visual artists how to market and brand themselves in a way that will get them public exposure as well as how to position themselves to attract media attention. This will include a presentation on different means of social media, print, PR and word of mouth.

Ashley has obtained certificates in Graphic Design and Desktop Publishing from Centennial College and graduated in 2005 with a diploma in Advertising & Graphic Design from the Humber College School of Media Arts. Ashley has captured the attention of internationally acclaimed personalities including director LilX, screenplay writer/actress Trey Anthony, CBC Radio's Garvia Bailey, and has been featured in a number of magazines including CREAMWORLD, Caribana, Share, PEACE and SWAY magazine. As well, she was featured alongside her Art Collective (SIXAHWI) as one of the official project artists in Toronto's 2009 Scotiabank Nuit Blanche contemporary Art showcase.

Ý 12:30 -1:30 Buffet Lunch and Sponsor Exhibits (Room 308)

1:30-2:00 in R304 The ABC's of canvas stretchers Donato Cianci, Upper Canada Stretchers
UCS's Donato Cianci, aged 74, was brought up in British Columbia and learned the art of painting from his parents; his father, Vito, an Art teacher for 40 years, and his mother Sybil, a painter. Both parents were pupils and associates of Group of Seven Painters, A.Y. Jackson, Arthur Lismer, Lawren Harris and Fred Varley. Donato has discussed art and sold stretchers of all sizes from 8" to 30' with hundreds of artists, conservators, and framers across North America.

2:00-3:00 in R304 Encaustic painting demo Kathryn Bevier, Enkaustikos, Rochester, N.Y.
In this presentation you will learn the fundamentals of working with Hot Cakes encaustics paints. Find out how simple it is to get started and how easy it is to create a wide range of results using various techniques.

Kathryn Bevier is the manager at Enkaustikos Wax Art Supplies. Kathryn travels extensively to provide learning opportunities, most notably at Rochester Institute of Technology, Savannah College of Art and Design, NAMTA, the International Encaustic Conferences and College Art Association. Kathryn earned her BFA at Lyme Academy College of Fine Art.

3:00-4:00 R304 Photoimpressionism - Channeling Monet With a Camera Robert Fisher
This presentation will discuss the creative process of photoimpressionism. It will encompass techniques to create photoimpressionistic images. Techniques such as camera movement, zoom explosion and multiple exposures will be covered. Participants will leave with an understanding of the technique and sufficient information to enable them to begin creating photoimpressionistic images.
Robert Fisher is a freelance photographer and writer whose primary artistic style is photoimpressionism for over 10 years. Robert's work has been published many times in local newspapers and magazines.

1:30-3:00 in R303 Crystalline and Brayer paper demonstration Valerie Kent
What is beautiful about Crystalline paper is that it has a sleek transparency. It is made with tissue paper covered with acrylic gloss gel. After it has dried, acrylic paint is then poured on and manipulated, introducing the possibility of adding other media to it, such as inks, glitter and specialty acrylics. There is a gem-like quality to this type of work. Both negative designs and positive images put on with stencils also are possible and desirable.

Brayer Paper is opaque but is no less beautiful. It is created by using tissue paper covered with gesso and the more coats, the more leathery the texture. Color after drying is rolled on in glazes and texturizing materials added to it providing a very different feel and look. Again inks, glitter and specialty acrylics give it a totally unique appearance. These papers can be used alone, or can be incorporated into collages or other mixed media pieces.

3:00-4:00 in R303 How to prepare an effective Artists Statement Valerie Kent
This workshop concentrates on how to be ready when opportunity presents itself and your information is needed. Artists must promote and self advocate. Important documents for your personal repertoire are: press releases, statements of personal philosophy, artists’ statement, and 50, 100 and 200 word bios. Template kits provided.

1:30-2:00 in R302 Art education: the great loss in our schools Edwin Longueville
We have all but abandoned Art education in our schools, in grade school it is very much left to the individual teacher, and in high school it is an elective, we are heading towards an inartistic society. As Artists we have to step up to the plate.( I will explain what I do and hopefully motivate others).

Born In Belgium and Graduated with a M.A. in Art History, trained in painting, sculpture, etching Edwin worked as High school Art Teacher in Australia, Taught Pottery for Fleming college in Ontario and now operates his own pottery studio and School, with the aim of training the future generation of potters.

2:00-3:00 in R302 Art History: The Conspiracy of Silence Suzanne Tevlin
Art history is incredibly exciting in its current state of flux. After centuries of “almost dead white guys in suits”, the profile of the art historian is changing. Students of every gender, race, and persuasion have been set the task of redefining the narrative - for new questions require new research, new ways of reading imagery and ultimately new answers. A new history of art - what a concept!

Suzanne Tevlin is an artist, art historian and writer. She has lectured on the history of art at the University of Toronto for several years, as well as at USMC, OCAD, Parsons-Paris, and Le Musee Ephrussi de Rothschild. She has had exhibitions in Paris, Monaco, along the Cote d'Azur, in London, and in Canada. She is represented in collections throughout Europe and North America.

3:00 in R302 Anatomy of a painting from concept to completion Ed Yaghdjian
This presentation, accompanied by a slide show, is an analysis of the key ingredients that, other than the obvious required specific technical knowledge, go into the creation of a successful work of art. I will discuss determining intent, finding a focus, developing a concept and creating the design. are discussed. I will examine specific technical issues including the: interaction of colour; characteristics of light; linear and atmospheric or optical perspective; line values, colour and colour characteristics; use of white; use of black; and, application of paint.

Yetvart (Ed) Garbis Yaghdjian, of Armenian descent, born in Egypt, received his art training in Egypt and Canada (U of T). He came to Canada in 1968 and settled in Toronto where he resides. Since retiring in 1997 from his career in teaching, he has devoted himself fully to his lifelong passion for painting. Trained in the classic atelier manner, he works mainly with oil and describes himself as a modern classic painter.

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Day 2: Sunday March 7th, 2010

8:30am Conference Registration in Room 308

9:45am Opening Remarks in R308 by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.

10:00-11:15 in R304 Encaustic Painting demo Kathryn Bevier, Enkaustikos, Rochester, N.Y.
Encaustic paints are not just for painting! There are so many ways to work with encaustics from printmaking to collage, image transfers to ceramics. Come to this presentation to open your mind to a variety of exciting ways of incorporating encaustic paints into your art.

Kathryn Bevier is the manager at Enkaustikos Wax Art Supplies. Kathryn travels extensively to provide learning opportunities, most notably at Rochester Institute of Technology, Savannah College of Art and Design, NAMTA, the International Encaustic Conferences and College Art Association. Kathryn earned her BFA at Lyme Academy College of Fine Art.

11:15-12:30 in R304 Portrait drawing and pet drawing in pastel Soudabeh Majidi
I will start with a painted Canvas (previously acrylic coated canvas, with a bright colour i.e. red). Then, using a printed photo as my reference I will draw with a different colour acrylic on the canvas (breaking the anatomy in geometrical shapes); refine the blocks of geometric shapes adding the curves; mix paints, one representing the light and the other representing shadow; Indicate the light and dark area with just two colors; add the mid tone in between the dark and light colour and show how to blend; then add details. Bring your sketch pad and pencils.
Soudabeh began her work in traditional painting in Iran. In Canada she enrolled in OCAD where she had extensive studio practice in life drawing and painting and was exposed to print making, multi media and three dimensional designs. She has had several group and solo shows in Canada and Iran, and has taught painting for many years.

10:00-11:15 in R303 Speak up! How to talk about your art so people listen by Heather Stubbs
Effective communication combines inner confidence and outer expressive skills. Develop speaking confidence through a new perspective: re-define your audience from adversary to partner. Polish your presentation with no-fail techniques to connect with your listeners. Let a professional performer show you how to get your listeners’ attention and keep it.
A Bachelor of Music, UBC; graduate of London Opera Centre, England, Heather has performed leading roles in opera and musical comedy in Canada and England; done extensive concert touring throughout Canada and northwestern United States; and, as a speaker and presentation skills trainer, Heather draws on a lifetime of performing experience.

11:15-12:30 in R303 So you want to be a professional artist - What's next? by Cathy Groulx
Cathy discusses all of the important issues that need to be addressed once you decide to become "a professional" including: your art background, future needs, classes, instructors, setting goals, documenting your work, importance of networking, product quality, location and safety of your workplace; and, building a resume.
Cathy is a member of numerous art organizations, including The Ontario Society of Artists. She has won numerous awards, curated and exhibited Internationally. During her career as a professional artist over 20 years Cathy has had 23 solo exhibitions, over 175 group shows, her art is in numerous co-orporate and private collections in nine countries. Cathy teaches, lectures and judges art and photography competitions.

10:00-11:15 in R302 Market yourself effectively as an artist using the Internet by Joanna Turlej
Many ways to use internet to market yourself as artist will be discussed and demonstrated: Well designed Web site, building of email database, periodic e-newsletter, society memberships with gallery presence, Linkedin profile and Linkedin groups, blog, Facebook, Twitter, Internet research and gallery direct contact.
Joanna Turlej graduated from O.C.A.D., where she studied graphic design and fine art. She has a graphic/Web site design business and she is a watercolour artist. This unique position, allows her to understand artists’ need to market themselves effectively. Joanna designed many artists' Web sites which contributed to their success.

11:15-12:30 in R302 Marketing your art without selling your soul by Helen Walter
Selling your art is a business. Selling your soul is not required. Attendees will come away with a clearer understanding of buying motivations and how to approach marketing their art. Topics covered include target markets, research, the written word and persuasive communications.
Helen started Capstone Communications Group, a marketing company, with her partner in 1982. Capstone designs and develops marketing (websites, logos, brochures, posters, postcards and complete campaigns) for large and small companies in many industries. Helen, also a landscape painter, understands and sympathizes with artistic minds.

Ý 12:30 -1:30 Buffet Lunch and Sponsor Exhibits (Room 308)

1:30-2:30 in R304 Introduction to new artist's acrylic Doug Purdon
Winsor and Newton has just introduced a New Artist’s Acrylic. Learn the exciting new properties of this paint and how you can take advantage of them in both non-representational and realist painting. You will also shown the exciting new pigments now available and how they can be used in your paintings.
Doug a professional painter and is Educational and Technical Advisor for Winsor & Newton. He lectures on painting materials and techniques at colleges and universities. He teaches at University of Toronto's School of Continuing Studies and Loyalist College. His work is exhibited in galleries in Canada, US and Britain.

2:30-3:00 in R304 The ABC's of canvas stretchers Donato Cianci, Upper Canada Stretchers
UCS's Donato Cianci, aged 74, was brought up in British Columbia and learned the art of painting from his parents; his father, Vito, an Art teacher for 40 years, and his mother Sybil, a painter. Both parents were pupils and associates of Group of Seven Painters, A.Y. Jackson, Arthur Lismer, Lawren Harris and Fred Varley. Donato has discussed art and sold stretchers of all sizes from 8" to 30' with hundreds of artists, conservators, and framers across North America.

3:00 in R304 Creating magic from photographs TBA

1:30-3:00 in R303 Creative thinking for artists: thinking outside the box Liv Babra
In this workshop artists will identify their "box" and how it was created. With the aid of thumb nails and other exercises one learns the process of creative thinking. To participate fully bring a 2B pencil and a sketch pad.

Born in Kenya, Liv Babra grew up spending holidays on the grand foothills of Mount Kilimanjaro, where his grandfather owned the local sawmills. It was here in the tradition of family craftsmanship that he discovered his deep appreciation and passion for wood. In this youthful time of learning, Liv was also exposed to the fine art of African carvings, which left a profound impression on his imaginative mind. He earned his Bachelor of Fine Arts degree from Corcoran School of Art, in Washington D.C. His creative energy is devoted to sculpting in wood and stone.

3:00-4:00 in R303 Obtaining Grants for Visual Artists, by Janice Lambrakos
Attend this session to learn more about the Ontario Arts Council, it’s programs, and what involved in the process of making an application for a grant. Janice Lambrakos is the Information Services Coordinator with Ontario Arts Council.

1:30-2:30 in R302 Painting, Drawing with Japanese Paper Nancy Jacobi
After looking through images of the time-consuming technique of making washi and seeing examples of its innovative use in many contemporary artworks including painting and drawing, artists will be inspired to use this sustainable, flexible material in unique ways. If you are want to take your work to uncharted territory, don’t miss this presentation.
Nancy Jacobi is the president of The Japanese Paper Place, the world’s largest distributor of washi. Thirty years ago in Japan, she first discovered, and became intrigued by Japanese paper and its creative potential. Since then, she has documented her frequent visits to the papermaking villages, organized exhibitions and travelled around the world to encourage artists to get to know this important resource while it is still available.

2:30 in R302 "Drawing from Experience - A Life in Cartoons" Bruce Outridge
Learn how to use the experiences in life to create a unique career from your art.
Illustrator Bruce Outridge will show you how to use your past experiences to create unique works of art. Using his former career as a basis for his art Bruce has developed a career revolving around caricatures, comics, and cartoons. Unleash your unique take on life through the world of art through this unique and amusing presentation. You'll enjoy it!

Conference SEATING IS STRICTLY LIMITED TO 150 PERSONS, so Register now to avoid disappointment.
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Art for All Canada :  helping artists to develop, show and sell their work